Client
Disney x Coach Outlet

My Role:
- Led the creative vision for a two-pronged campaign approach for the holiday season, blending a cozy in-studio aesthetic for video and photography with fashion-forward TikTok creator content.
- Provided creative direction and clear directives for creator-led content to align with the overall campaign narrative.
- Designed custom Disney-themed wrapping paper used across both in-studio and creator-led shoots, creating a cohesive visual thread that tied the campaign together.
- The combination of both concepts created a disruptive holiday gifting story that resonated with Disney loyalists and attracted younger consumers.

Creative Direction & Lead Design
Amanda Jones

Photographer & Videographer
Maxime Poiblanc

Talent
@cassiscastle, @emsonmallari, @isaasung

Launch
October 2023