Client
Rockport
My Role:
- Directed the creative vision for video, photography, and 3D animation, blending the advanced airflow technology of Reebok DMX with the timeless heritage of Rockport.
- Supervised the design and rollout of e-commerce and paid social assets to amplify the campaign's reach.
Creative Direction
Amanda Jones
Videographer
James Parker
Photographers
Jeff Allen (On-Figure)
Greg Delves (Still Life)
Graphic Design
Kate Stomber
Launch
September 2024
Campaign Video
The campaign’s hero video blends product innovation and lifestyle storytelling, introducing DMX Comfort+ and DMX Microbubble technology while showcasing how the collection fits into an active, modern lifestyle.
Editorial and 3D Campaign Stills
Airflow Technology Video
The five-second cut, created for paid social placements, streamlined the campaign’s focus by highlighting only the heel-to-toe airflow technology, removing lifestyle elements for maximum product impact.
Landing Page
The collection’s landing page on Rockport.com introduced the campaign with the hero video and guided shoppers through inline content showcasing the DMX Comfort+ and DMX Microbubble technologies.