Client
Hunter x LoveShackFancy
My Role:
Led design for the Hunter x LoveShackFancy collaboration, from logo and packaging to ecomm and paid social—shaping the visual identity across digital and physical touchpoints.
Deliverables
- Designed collaboration logo (as featured throughout)
- Directed and designed packaging: three patterned boxes, universal dust bag, and tissue paper
- Owned creative for Hunterboots.com assets
- Concepted and executed paid social and email design
- Produced AI teaser video
Creative Direction & Design Lead
Amanda Jones
Launch
April 2025
Packaging Design
I led the concept and design of bespoke packaging that extended each LoveShackFancy print onto its own box. To elevate the unboxing experience, every pair included a pink dust bag and coordinated tissue—aligning with Hunter’s craftsmanship and LoveShackFancy’s romance. Link to post on @loveshackfancy.
Iconography
To integrate the LoveShackFancy world with Hunter, I created a fourth “Style” icon—introducing their signature bow alongside Hunter’s traditional “Protection, Function, Craftsmanship” set. This subtle but bold visual decision added femininity and whimsy while honoring both brand DNAs.
Packaging featured in collab announcement.
Sold out within hours of launch.
Hunterboots.com Assets
I led design for the homepage and landing experience on hunterboots.com, anchoring it in the hero shot that featured women’s and kids’ styles with the collab logo front and center. The landing page extended the product’s print narrative, starting with the bow-patterned hero image.
AI Social Teaser Video
Concepted and produced a launch teaser video using Runway and ChatGPT—before final product was available. This AI-driven visual revealed hints of the collab’s dreamworld, prompting audience engagement and early brand buzz on Instagram.
“When the boxes are as cute as the boots.”
Packaging front and center on the @loveshackfancy and @hunterboots Instagram accounts. Link to post on @loveshackfancy.
LoveShackFancy Founder Hype Video
Rebecca Hessel Cohen, founder of LoveShackFancy, posted her own animated unboxing video walking through the boots and packaging. Her excitement around the creative execution amplified the campaign organically and validated my design decisions. Link to post on @loveshackfancy.