Client
Hunter
My Role:
I led the creative direction for a bold, youthful campaign introducing Hunter’s next generation of iconic styles. Dynamic wide angles, exaggerated posing, and nostalgic props—including inflatable transparent furniture and a water tank that playfully emphasized the footwear’s waterproof functionality—brought fresh energy to the visuals.
Creative Direction & Design Lead
Amanda Jones
Photographers
Carla Guler (On-Figure)
Greg Delves (Still Life)
Videographer
Georgia Fitzgerald
Wardrobe Stylist
Julian Fetterman
Prop Stylist
Damien Vaughan Shippee
Launch
Spring 2025
Campaign Videos
New Waterproof Styles
New Neutral Collection
Spring New Arrivals
New Sneakers Collection