Client
Rockport
My Role:
- Directed the creative vision for video and photography, showing how the collection fits into an active, modern lifestyle
- Chose the set location as the Walt Disney Concert Hall for its beautiful architecture and multitude of sleek environments
- Supervised the design and rollout of e-commerce and paid social assets to amplify the campaign's reach
Creative Direction
Amanda Jones
Videographer
Robert Liberatore
Photographers
Jeff Allen (On-Figure)
Launch
Spring 2025
Campaign Video
The campaign’s hero video blends product technical innovation and lifestyle storytelling, while showcasing how the collection fits into an active, modern lifestyle.
Editorial Campaign Stills
Rockport x Reebok DMX Technology 2025
New dressed-up loafers launched in the Rockport x Reebok DMX spring collection. To amplify that these dressier styles still have the sport like feel and air-flow technology that the original collection of sneakers does, we took the the concept to the court.